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2016 Pharma: Conferences, Trade Shows & Seminars standard

January 2016 INDIA MEDICAL EXPO 2016 Date:  7th-9th January 2016 Venue: Bangalore International Convention and Exhibition Centre Phone: +91 11 23357353, 9899392930 Email: kamal.bhardwaj@ficci.com Global Ayurveda festival 2016 Date: 31 Jan – 4th Feb 2016 Venue: Swapna Nagari, Kozhikode, Kerala, India Phone: +91 9447205913 Email: gafseminar@gmail.com More Details: http://www.gaf.co.in/

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Is e-detailing the cure for less Face-time with Doctors? standard

Traditionally, one-to-one selling by pharmaceutical sales reps has been the primary means of communication and the most expensive one. Historically, product detailing has been the most important way for pharmaceutical companies to communicate drug information to physicians. Unfortunately, traditional methods of detailing are no longer as effective as they once were. Why switch from age old detailing to e-detailing? With the emergence of technology-based alternative means of communicating with physicians and other prescribing influencers, many pharma companies are now experimenting with  supplementing or even replacing the sales rep’s detailing activities with invitations to access websites and call centers for answers to commonly asked questions concerning a company’s drug.

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Is the Pharmaceutical Medical Sales Rep an Endangered species? standard

As the multiple tiers of influence across healthcare networks continue to change and evolve, there can be little argument that the traditional pharma company sales force is losing effectiveness. However, it is also vital to note that there is still an important role to be played by the traditional pharma sales reps. The industry is currently rethinking the sales force model. How can pharmaceutical companies revitalize their sales model and regain their consultative status and influential role in physician’s choice of  medicines?

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Understand what really defines Pharma sales performance...

  • 1. Optimise the call coverage model (based on product maturity)
  • 2. Understand what really defines sales performance (in the absence of prescribing data)
  • 3. Fix broken linear sales models (in favour of a dynamic buyer-centric dialogue)
  • 4. Manage your teams’ performance dynamically (vs. a one-size-fits-all approach)
  • 5. Incentivise to drive behaviour change (and acquire a true performance culture)
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Understand what really defines Pharma sales performance...

  • 1. Optimise the call coverage model (based on product maturity)
  • 2. Understand what really defines sales performance (in the absence of prescribing data)
  • 3. Fix broken linear sales models (in favour of a dynamic buyer-centric dialogue)
  • 4. Manage your teams’ performance dynamically (vs. a one-size-fits-all approach)
  • 5. Incentivise to drive behaviour change (and acquire a true performance culture)
x

Get FREE updates in your Email

Never miss another opportunity to know the latest info on Pharma Marketing & Sales management best practices and tools.