Tags ArchivesSpecialist Medical Rep

A Day in the life of a Medical Sales Representative (MR) in India standard

Indian pharmaceutical industry is one of the fast growing sectors of the Indian economy and ranks among the top-15 drug manufacturing countries in the world. Much of this credit goes to Medical Sales Representatives(also known as MR, ABM, PSR) who are solely responsible for the promotion of products among Physicians, Hospitals and pharmacies, and accountable for sales results. They act as the face of the Pharma company – contributing to a better quality of life for customers, building goodwill, increasing the company’s market share. We interviewed Mr. N. George – a 3 year experienced Specialist Medical Rep who works at a top Vaccine marketing company in India. This interview gives us a first hand insight into the life and challenges ...

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Understand what really defines Pharma sales performance...

  • 1. Optimise the call coverage model (based on product maturity)
  • 2. Understand what really defines sales performance (in the absence of prescribing data)
  • 3. Fix broken linear sales models (in favour of a dynamic buyer-centric dialogue)
  • 4. Manage your teams’ performance dynamically (vs. a one-size-fits-all approach)
  • 5. Incentivise to drive behaviour change (and acquire a true performance culture)
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Never miss another opportunity to know the latest info on Pharma Marketing & Sales management best practices and tools.

Understand what really defines Pharma sales performance...

  • 1. Optimise the call coverage model (based on product maturity)
  • 2. Understand what really defines sales performance (in the absence of prescribing data)
  • 3. Fix broken linear sales models (in favour of a dynamic buyer-centric dialogue)
  • 4. Manage your teams’ performance dynamically (vs. a one-size-fits-all approach)
  • 5. Incentivise to drive behaviour change (and acquire a true performance culture)
x

Get FREE updates in your Email

Never miss another opportunity to know the latest info on Pharma Marketing & Sales management best practices and tools.