Tags ArchivesMR

How practical is a Mobile MR Reporting software for Pharma? standard

Mobile computing & real-time communication has been a traveling sales persons dream for years. In the past, Mobile phone’s small screen size, slow download times with pre 3G telecom networks and different technological standards resulted in an inconsistent & unsatisfactory experience for Sales representatives. One of the biggest obstacles in Mobile sales force automation implementation is end user adoption coupled by low market demand & complex technical issues.

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Evolution of the Medical Representative Marketing Kit standard

Medical Representative is an important link in pharmaceutical industry. In Pharmaceutical selling, a medical representative meets a physician at a pre-designated location either by fixing a prior appointment or impromptu. But to create and arouse interest in the doctors mind; Medical representatives need the help of supporting presentation tools and resources otherwise called as marketing kit.

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Understand what really defines Pharma sales performance...

  • 1. Optimise the call coverage model (based on product maturity)
  • 2. Understand what really defines sales performance (in the absence of prescribing data)
  • 3. Fix broken linear sales models (in favour of a dynamic buyer-centric dialogue)
  • 4. Manage your teams’ performance dynamically (vs. a one-size-fits-all approach)
  • 5. Incentivise to drive behaviour change (and acquire a true performance culture)
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Never miss another opportunity to know the latest info on Pharma Marketing & Sales management best practices and tools.

Understand what really defines Pharma sales performance...

  • 1. Optimise the call coverage model (based on product maturity)
  • 2. Understand what really defines sales performance (in the absence of prescribing data)
  • 3. Fix broken linear sales models (in favour of a dynamic buyer-centric dialogue)
  • 4. Manage your teams’ performance dynamically (vs. a one-size-fits-all approach)
  • 5. Incentivise to drive behaviour change (and acquire a true performance culture)
x

Get FREE updates in your Email

Never miss another opportunity to know the latest info on Pharma Marketing & Sales management best practices and tools.