Adopting a CRM system is a major decision that carries long-term strategic implications for a company of any size and scale. A successful CRM/SFA implementation requires a rock-solid plan that includes project scoping, client data migration, configuration, customization, and integration -regardless of the deployment model chosen. For Pharmaceutical companies; Its important to select the CRM software that will not only support your current needs but has room for future business objectives and needs also. Is generic Pharma CRM up for this challenge?