Daily Call Reporting in Excel sheet Excel is a powerful & ubiquitous analytical tool for small business analysis, but it lacks strong audit and error-checking capabilities. Pharma marketing companies especially in South East Asian countries, use Excel to store(create Master Data) and act(send daily reports) on customer information. It’s affordable and user-friendly. But just as businesses can outgrow office or retail space, they can outgrow excel based customer information management tools too. Excel was not made to act as an Daily Reporting System, It prevents good analysis and reporting. Traditional Daily Call Reporting workflow in India: DCR Formats in excel sheets, are sent to all Medical Reps and instructed to fill out every day and sent via email to an ...